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Freshtime Hoping for Heart of the Community Win

Freshtime UK has been shortlisted in the Lincolnshire Media Business Awards for its Fun Club initiative.

The Boston-based supplier of freshly prepared vegetables and salads is in the running for the Heart of the Community Award at this year’s ceremony on 20th October.

Freshtime UK has made the shortlist thanks to its innovative Freshtime Fun Club which was launched in 2014 as part of its community programme, a scheme which the company is passionate about.

As well as building stronger community relationships, the main aims of the fun club are to educate school children about where food comes from and to enable them to become ambassadors for healthy eating at home and within school.

Freshtime formed links with Boston West Academy in 2014 and most recently worked with St Thomas’ Primary School to deliver the initiative to Key Stage 1 and 2 children.

The fun club was designed to fit within the curriculum and complement the learning already planned for the summer term.

In the first year Freshtime donated equipment for the school’s allotment and polytunnel, and children were provided with weekly snack packs of vegetables, as well as balloons, bookmarks and a monthly activity sheet.

The fun club team visited the school to deliver a programme of activities including a session on planting in the outside growing area.

The children were also invited to visit the Freshtime site for some interactive sessions including vegetable preparation skills in Freshtime’s kitchen, and how to make spaghetti from scratch.

In 2015, a highlight of the fun club included Key Stage 2 pupils being challenged to create an enterprise idea which was pitched to Freshtime in a final Dragons’ Den style session.

Managing Director Mark Newton said: “We think it’s important that children are taught about where their food comes from at an early age, so that they can begin to understand the importance of diet and nutrition.

“The Freshtime Fun Club has been a resounding success, helping to encourage vegetable growing and healthy eating habits in 420 children locally. We were able to promote food provenance awareness in a very interactive way and the children loved it.

“We are delighted to have been put forward for a Lincolnshire Media Business Award for our efforts within the community,” said Mark.

The Lincolnshire Media Business Awards celebrate the successes of companies across the county and recognise innovation, tenacity and ambition. The Heart of the Community Award is designed to reward companies which put something back into the community and develop their staff.