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Freshtime Five in Running for National Recognition

Five of the products created for Spar by leading food-to-go and fresh produce business Freshtime have been nominated in the national Local Shop Quality Food Awards.

 Spar’s Falafels & Spicy Houmous have been nominated in the Chilled category and its Sweet Potato Wedges have been nominated in the Fresh Produce – Salad & Vegetables category.

Meanwhile, the following three products have been shortlisted in the Food To Go category: Spar Butternut & Feta Supergrain Salad; Spar King Prawn & Rice Noodle Salad; Spar Spicy Chicken Chickpea and Bulgar Wheat Salad.

The annual awards recognise and reward excellence in product development in wholesalers’ own-brand and own label ranges and small producers for independent retailers.

Fiona Frossell, Commercial Director at Boston-based Freshtime, said: “Our product range is diversifying more and more as we work hard to cater for changing consumer trends.

“More people are adopting a flexitarian diet – choosing to cut down on their meat intake – which means demand for healthy and innovative vegetarian options has never been so high.

“The food-to-go sector is also growing hugely and we create market-leading recipes and flavours which are healthy and convenient, delivering the same quality and freshness that consumers might expect from the most premium of food-to-go outlets.

“We are immensely proud that so many of our products for Spar have been shortlisted in these prestigious awards.”