- We will be the company that all prepared Vegetable and Salad producers try to copy.
- We will be famous for our sourcing, our quality, our innovation and our service.
- People will want to buy from us, work for us and supply us.
- Trust is essential in everything we do.
- We are open and honest in our dealings with Customers, Colleagues and Suppliers.
- We are not afraid to say no.
- We will speak up if we are asked to compromise our values.
- We aim to delight our customers.
- When things go wrong we will put them right straight away.
- We know that we have an effect on the lives of those that work for us, with us and alongside us.
- We work hard to ensure that we add value, not cost and that our activities have a positive impact both within Freshtime and throughout the wider community.
- We make fantastic, healthy, convenient, fresh food and no compromises.