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  • We will be the company that all prepared Vegetable and Salad producers try to copy.
  • We will be famous for our sourcing, our quality, our innovation and our service.
  • People will want to buy from us, work for us and supply us.




  • Trust is essential in everything we do.
  • We are open and honest in our dealings with Customers, Colleagues and Suppliers.
  • We are not afraid to say no.
  • We will speak up if we are asked to compromise our values.



  • We aim to delight our customers.
  • When things go wrong we will put them right straight away.



  • We know that we have an effect on the lives of those that work for us, with us and alongside us.
  • We work hard to ensure that we add value, not cost and that our activities have a positive impact both within Freshtime and throughout the wider community.



  • We make fantastic, healthy, convenient, fresh food and no compromises.
Vision & Values